Victor Martino, Author at Just Food

Why tactical moves on price are no substitute for strategy

Victor Martino — Tue, 28 Apr 2026 16:12:08 +0000

US food majors are cutting prices to win volume but private label and competition from emerging brands mean strategists need more durable solutions.

Victor Martino — Thu, 26 Mar 2026 13:21:56 +0000

Canned fruit is not disappearing….but its future is likely to look different from its past, with the category in the US in steady decline.

Victor Martino — Thu, 26 Feb 2026 14:17:02 +0000

It would be a mistake to view Kraft Heinz as an isolated case, Victor Martino writes. The structural pressures it faces are widely shared in CPG.

Victor Martino — Mon, 19 Jan 2026 14:21:52 +0000

The new Dietary Guidelines could ultimately drive significant change across the industry, writes US columnist Victor Martino.

Victor Martino — Tue, 06 Jan 2026 10:55:47 +0000

The new US programme will create a framework but any significant progress on regen ag will rest on private-sector investment, writes Victor Martino.

Victor Martino — Thu, 11 Dec 2025 16:03:38 +0000

The US food industry is at an inflection point and companies need to act, writes Just Food columnist Victor Martino, as he looks ahead to 2026.

Victor Martino — Tue, 28 Oct 2025 10:53:56 +0000

Where ‘Asian’ once meant a handful of brands entire sections now showcase products inspired by Asian cuisines.

Victor Martino — Mon, 29 Sep 2025 11:03:22 +0000

The Hispanic foods market in the US isn’t just a bright spot in the industry – it’s fast becoming a central pillar of growth and innovation.

Victor Martino — Fri, 15 Aug 2025 09:33:12 +0000

Private-label market share in the US is gaining ground over branded food products, with sales forecast to hit a new all-time high this year.

Victor Martino — Wed, 30 Jul 2025 16:00:58 +0000

RFK Jr. and MAHA don’t pose an existential threat to the food industry – and food companies don’t need to panic. But they do need to act.